Sunday, September 22, 2013

Nigerian Woman Wins Muslim Beauty Pageant




In a world where the word ‘multiculturalism’ has often been replaced with the term ‘integration’ (Knight, 2008), we can observe society’s movement away from the promotion of “celebrating difference” towards the notion of a “shared destiny and a cohesive society” (Becoming an Australian Citizen, 2007). 

A recent article posted by Allison Jackson on globalpost.com however, exemplifies the need for society to restore its original perception of ‘multiculturalism’. In particular, it highlights the promotion of diversity and uniqueness, and the idea that different cultures (rather than one dominant national culture) can coexist peacefully and equitably in a single society. 

As of last Wednesday, 21-year-old Obabiyi Aishah Ajibola was crowned the winner of a beauty pageant for Muslim women in Indonesia. Jackson comments that ‘The Muslimah World’ contest was thought to be “Islam’s answer to the controversial Miss World competition”. Organizers of the event, now in its third year, deliberately staged the contest ahead of the September 28 final of the Miss World competition. Muslimah World founder, Eka Shanti quotes, “This year, we deliberately held our event just before the Miss World final to show [that] there are alternative role models for Muslim women”. 

This event clearly signifies the idea that just because different people hold different values and beliefs, it is not a justification for them to be sidelined or discouraged from participating in anything. When culture is concerned with a certain minority group, (such as a specific religion or way of life), the guidelines and distinctive belief systems are often distinguished first and generalized amongst the group’s population. This article is an example of society’s need to be increasingly sensitive and considerate for different cultural groups and their values. This contest in particular not only promotes cultural uniqueness, but is a celebration of being a Muslim and having Islamic values.

“Contestants from Iran, Malaysia, Bangladesh, Brunei, Nigeria and Indonesia were judged on their beauty, ability to recite Koranic verses and views on Islam in the modern world…The women wore headscarves and long embroidered dresses as they walked up and down a catwalk in front of an audience of mainly religious scholars and devout Muslims”. Here, traditional Islamic culture and practices seem to be preserved and promoted, but at the same time it is integrated with a different culture and their practices (arguably, Western culture and their beauty contests in particular).
Just as Williams (1958) famously quoted, “Culture is a process through which any social organization develops and reproduces itself”, this article reflects the ability of culture to transform and adapt to other cultures, whilst maintaining its uniqueness and individuality. Ultimately, it can be argued that similarities can also be found within different cultures. The Muslimah World contest in particular, exhibits a celebration of women, and their desire to be seen as beautiful and valued.

References:

Becoming an Australian citizen: Citizenship. 2007. ACT: Commonwealth Copyright Administration

Jackson, A. (2013) ‘Nigerian woman wins Muslim beauty pageant in Indonesia’, viewed on 21 September 2013,

Knight, K. (2008) ‘What is Multiculturalism?’, Griffith Working Papers in Pragmatics and Intercultural Communication, Vol. 2, No. 2, pp. 106-118

Williams, R. (1958) Culture and Society, London: Chatto and Windus







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